Games in Unity

Games in Unity

(10 minutes of reading)


Unity is one of the most popular platforms for game development today. With its powerful engine and comprehensive features, it has enabled developers of all skill levels to create amazing and immersive games.

One of the great advantages of using Unity to develop games is its flexibility. It supports a wide range of genres, from platform games and puzzle games to first-person action games and complex simulations. Through the intuitive and easy-to-use interface, developers can create captivating and detailed virtual worlds.

Unity is capable of exporting games to multiple platforms, including PC, consoles, mobile devices, and even virtual reality. This means that games developed in Unity have the potential for global reach and can be enjoyed by gamers around the world, no matter what device they are using.

Creating games in Unity also offers the possibility to implement multiplayer features. By network and server technologies, developers can create collaborative or competitive gaming experiences, allowing players to interact with each other in real time.

In addition, Unity supports game development in augmented reality (AR) and virtual reality (VR). With the popularization of devices like Oculus Rift, HTC Vive, and AR-enabled smartphones, VR and AR gaming have become more and more popular. Unity provides specific tools and resources to facilitate development in these immersive formats, allowing players to experience virtual worlds in a whole new way.

One of the great advantages of developing games in Unity is the easiness of prototyping. Unity offers a rapid development environment, allowing developers to quickly test ideas and game mechanics. This is especially important in the game creation process, where iteration and refinement are essential to achieving the desired gameplay.

Another interesting aspect is Unity's Asset Store, an online store that offers a wide range of ready-to-use assets such as 3D models, textures, sound effects and scripts. This allows developers to save time and effort on creating custom assets, focusing more on gameplay and player experience.

Unity also has a visual scripting feature called Playmaker, which allows developers to create game logic without writing code. With Playmaker, it is possible to create complex behaviors and interactions without the need for advanced programming knowledge. This makes game creation accessible to a wide range of people, including artists and designers who may not have programming experience.

In addition, Unity supports advanced technologies such as real-time global lighting, dynamic shadows and realistic physics. This allows developers to create games with stunning graphics and a sense of immersion for players.

In Unity, objects in the game are composed of entities called "GameObjects", which can have various components associated with them, such as rendering, physics, collision, scripts, among others. This component-based approach offers flexibility and modularity, allowing developers to easily organize and manage game elements.

The primary programming language used in Unity is C#, an object-oriented programming language. C# scripts are attached to GameObjects and can be used to control their behavior and interactions with the game environment. Unity also supports JavaScript, but using C# is more common and recommended for more advanced game development.

As far as graphics are concerned, Unity supports both 2D and 3D rendering. For 2D games, developers can use sprites and animations to create characters, backgrounds, and visual effects. For 3D games, Unity supports the creation and manipulation of 3D models, textures, lighting, shadows, and advanced special effects.

Unity has a built-in physics system that allows you to simulate the realistic physical behavior of objects in the game. Developers can define collisions, forces, gravity, and interactions between objects to create a more immersive and authentic gaming experience.

Unity also provides support for audio, allowing developers to add sound effects, soundtracks, and dialogue to their games. Developers can play sounds, adjust volumes, and apply effects to create an immersive audio experience.


SOME GAMES DEVELOPED USING UNITY

Unity has been used to develop a wide variety of games in different genres and styles. Here are some notable examples of games created in Unity:

Cuphead - A platform and action game that stands out for its visual aesthetic inspired by 1930s cartoons and its challenging gameplay.

Ori and the Blind Forest - A platform adventure game with stunning visuals and an emotionally engaging narrative.

Hearthstone - A strategic online card game that has become extremely popular, offering exciting card battles in the Warcraft universe.

Inside - An atmospheric puzzle-platformer with an intriguing narrative and a unique visual aesthetic.

Superhot - A first-person shooter with a unique mechanic where time goes only when the player moves, creating a cinematic and strategic combat experience.

Kerbal Space Program - A space simulator that allows players to build and manage their own space program, from building rockets to exploring distant planets.

Oxenfree - A narrative adventure game with supernatural elements, where the player's choices influence the characters' story and relationships.

Monument Valley - A perspective puzzle game where players manipulate impossible architectures to guide the main character through a magical and visually stunning world.

Pokémon GO - An augmented reality mobile game that has become a global phenomenon. It was developed by Niantic in partnership with The Pokémon Company and uses Unity as the foundation for its immersive gameplay.

Among Us - An incredibly popular social deduction game in which players take on the role of a crew member of a spaceship and must figure out who the impostor is. It was developed by InnerSloth and achieved huge success on mobile devices and PC.

Rust - An open-world online multiplayer survival game where players must fight for survival in a hostile environment. Powered by Facepunch Studios, had its origins as a prototype in Unity before becoming a full game.

These are just a few notable examples, but there is a plethora of other games created in Unity spanning different genres and platforms. Unity has been a popular choice for small indie studios and large developers alike due to its versatility, features, and ease of use.

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HTML5 and CSS3

HTML5 and CSS3

(7 minutes of reading)


In 1991, Tim Berners-Lee designed HTML to make sharing documents easier and faster. With the creation of the World Wide Web, HTML became a tool used by everyone and everything.

As a result of the growth of HTML, CSS emerged, because the more HTML was used, the more developers used their creativity to make pages beautiful and stylish. However, all this aesthetic part was written in the same file as the structural part, making them gigantic and increasingly difficult to understand. Thus, in 1995, CSS was created to deal with the aesthetic part of the page, separately from the structure, that is, the role of HTML.


HTML

Its name comes from the English Hyper Text Markup Language, which means that HTML is not considered a programming language.

Imagine a web page, like the one on our blog that you are reading now. It is possible to notice that there are several separate elements, such as header, title, paragraphs, images, and many others. The entire organization of these elements is done by HTML. It is used to create the entire structure of the page, and, for that, it uses the famous tags to define where each type of element will be implemented.

For example, if you want to insert a paragraph on the screen, you can use the <p></p> tag for that, placing the desired text inside the element, as shown below:


<p>This is a paragraph</p>


In short, we can say that there are several tags of different structures to assemble the skeleton of the page.

HTML5 is an improved version of the original HTML standard (if you want to know more about HTML5 read this other article on our blog).

HTML5 was developed to meet the increasing demands presented by today's media, cross -device and mobile internet needs. It is an excellent tool for cross-platform mobile application development because many of its features have been adapted with consideration for access on low-powered devices, including Tablets and Smartphones.

HTML5 provides a common interface to make loading components simpler. For example, HTML5 does not require the Flash plugin because the element will run on its own.


HTML5

As stated earlier, HTML5 is the latest version of the markup language used to create websites. Although it is very similar to the previous versions, it has some new features that are super handy.

Below are the main benefits of HTML5:

- HTML5 has video and audio playback. In previous versions, developers were required to use third-party programs to play videos and audios. This ended up causing a lot of errors. HTML5 solved this problem with full support for video and audio.

- HTML5 offers offline caching, so visitors can load certain elements on a web page without an active internet connection (but they must have accessed the site before). If a visitor's internet connection is low, they can still load the main elements of the site.

Now, how is it possible to make this paragraph colored? Or change the font of the letter? That's where our next technology comes in: CSS.


CSS

Cascading style Sheet, better known as CSS, is a styling language that, like HTML, is not considered a programming language. It is responsible for separating the structural part of the application (which will be in the hands of HTML) from the aesthetic part. To use CSS, we use the following syntax:


strong {
	color: blue;
}

h1 {
	font-style : italic ;
}


The selector will be the element we are going to style (it can be a tag, a class, an identifier, etc.), the property is what we want to change (color, font-size, width, etc.) and the value is the change to be made done.

When using an HTML tag, like the one in the example above, you can style it like this so that the paragraphs are blue.


p {
color: blue;
}


One very interesting thing about CSS is that it can be written inside an HTML file, using style as a < style > element or as an attribute of some other <p style =””> element. It can also be written in a separate CSS-only file by importing it into the HTML document as follows:


<link rel =" stylesheet " href ="css_file_name.css">


It is important to point out that there is the possibility of using more than one CSS file at the same time, to style the application. Hence the word “cascade”. This allows for several different interactions, but care must be taken not to get lost and make the code confusing, always following the rules for this.


CSS3

CSS has always been an extraordinary tool, with which countless projects can be carried out easily, quickly, and efficiently. This new version, CSS3, is even simpler and has been very well accepted by web developers.

Below we list the main changes in CSS3:

- CSS3 is compatible with older versions of the language, that is, designers do not need to abandon the work they did with versions prior to CSS3. This new language can be reworked into old modules as well. However, there may be some speed issues during conversion.

- CSS3 is made up of small modules that make the application easier and simpler to use. Selectors, colors, backgrounds, borders, text effects and 2D or 3D transformations are some of the most useful modules that CSS3 offers.

- CSS3, being independent, loads much faster than its precursors. It is very compatible with all available browsers. The individual modules also help to save a lot of time during development, implementation, and end of production.


CONCLUSION

With the use of HTML5 and CSS3, companies are increasingly developing and expanding web content and applications with the purpose of creating well-defined and accurate pages and systems that can be accessed on different devices, browsers, and operating systems.

Therefore, knowing these two languages in depth will make you stand out in the job market. Not to mention that with them you save time, make your code shorter and reduce the chances of errors.

If you were in doubt whether it would be worth studying these two languages, you can play for sure you won't regret it.


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HTML5

HTML5

(8 minutes of reading)


HTML5 is the new version of HTML. But before we talk about this new version, let's talk a little about the history of HTML?


HTML

With the emergence of the internet, it was necessary to create a language that could be understood by different access points. Thus, Tim Berners-Lee developed HTML. In the 1990s, when the browser developed by Marc Andreessen, Mosaic, became popular, HTML gained strength and was adopted by other developers and browser manufacturers, sharing the same conventions.

HTML is an abbreviation of Hypertext Markup Language, it is the language used for publishing content (text, images, videos, audio, etc.) on the web.

HTML is based on the concept of hypertext, that is, sets of elements connected by connections, which can be words, images, videos, audio, documents, etc. that when connected, form a large information network. The connection made in a hypertext is something unforeseen that allows the communication of data, organizing knowledge and storing related information.

Between 1993 and 1995, new versions appeared (HTML+, HTML 2.0, HTML 3.0) where several changes were proposed to enrich the possibilities of the language, but it was still not treated as a standard. Only in 1997, the W3C working group, worked on version 3.2, causing it to be treated as common practice.

In 2004, the WHATWG (Web Hypertext Application Technology Working Group) was founded by developers from companies such as Mozilla, Apple, and Opera, where the work of writing the new version of HTML, HTML5, began.


HTML5 – WHAT IS IT?

As stated at the beginning of the text, HTML5 is the new version of HTML.

HTML5 is a hypertext markup language that presents and structures web content, and this new standard is for HTML, XHTML, and HTML Dom.

HTML 5 allows adding new elements and functions, such as video and audio tags and canvas elements. And its main objective is to facilitate the manipulation of its elements, making it possible to modify the characteristics of objects in a non-intrusive way, making this explicit for the end user.

If we compare HTML5 with its predecessors, we notice that it has a series of additional features, such as:

1) Support for offline media storage;

2) Element of more specific contents, such as footer, header, navigation;

3) Simpler doctype;

4) Audio and video embedding support.

Another interesting feature of HTML5 is that it provides tools for CSS, Cascading Style Sheets, (to know more about CSS read our article), and JavaScript (read our text to know more about JS) do their job in the best possible way, so the site manages to be light and functional.

In addition to the code in HTML5 being written differently, the organization of the page is also different. It became more semantic and with less code, increasing interactivity without the need to install plug-ins that often-caused loss of performance. The code has already become interpolable, that is, it is ready for future devices, facilitating the reuse of information in different ways.


HTML5 STRUCTURES

The basic structure of HTML was maintained in HTML5, the only change was in the doctype.

The purpose of HTML5 is to improve the web experience for its end users as well as the devs. Its greatest quality is that it now has high-level audio and video support, which did not exist in previous versions.

Now we list other differences between HTML and HTML5 versions.

1) SVG (scalabel vector graphics) – canvas and other vector graphics are supported in HTML5, while in HTML the use of vector graphics was only possible if used in conjunction with different technologies, such as: Flash, VML, Silverlight, etc.

2) HTML5 uses application cached web SQL database for temporary storage of data, meanwhile, HTML only uses browser cache.

3) HTML5 is not based on SGML (Standard Generalized Markup Language), allowing it to have improved parsing rules, which provide better compatibility.

4) In HTML5, MathML inline and SVG can be used in text, this was not possible in HTML.

5) Some elements that were left out in HTML5 are: isindex, noframes, acronym, applet, basefont, dir, font, frame, frameset, big, center, strike and tt.

6) HTML5 supports new types of form controls like dates and times, email, number, range, TEL, URL, search, etc.


NEW ELEMENTS IN HTML5

Many elements of version 4.0.1 were deleted in version 5, some because they were never used, others because they were obsolete and, still, those that were used improperly. The new version brings innovations that provide the user with a better structure, design, and multimedia content.

The new features in version 5 are directly linked to the need for independent support for new multimedia content formats, new semantic features, and accessibility.

Among them we highlight the following:

1) Inclusion of the canvas that allows you to draw graphics on a web page. In the previous version, this task was performed using external plugins. With this, it is possible, via JavaScript, to control all pixels, in addition to drawing various graphic elements, such as circle, rectangle, ellipse, line, text, images, etc.

2) Inclusion of video and audio elements for multimedia playback. So once again there is integration of external plugins. With this inclusion of tags, HTML5 supports audio and video playback without the need to use external mechanisms.

3) Better support for local storage, HTML5 offers two new objects for storing data locally: SessionStorage, which stores data during an active session, and LocalStorage, which stores data without a time limit.

4) Inclusion of new elements of specific content, since many elements of version 4.0.1 were excluded from the new version, which brings new elements.

5) Inclusion of new form controls to make life easier for devs, unlike version 4.0.1, which had a scarce amount of form controls. Only the input element remained, but it gained new values for the type attribute, allowing greater control over data entry by the user.

6) Full CSS3 support. With this integration, web pages can receive the most varied types of styles such as shadows in texts and frames, transition effects, frame with rounded corners and several new features that CSS3 offers.


CONCLUSION

As previously mentioned, HTML5 comes with many new features, from video and audio incorporation to the use of the canvas element. The markup language also offers multiple new elements, bringing better compatibility with improved parsing rules.

Therefore, it is essential that programmers learn about HTML5 as soon as possible so that they can maximize the potential of modern browsers.


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Figma

What is Figma?

(7 minutes of reading time)


Basically, Figma is a vector graphics editor and prototyping tool.

The tool is like other popular design tools like Sketch and Adobe XD. One of the things that sets Figma apart is its collaborative features. After all, multiple people can work on the same file at the same time, which is great for team projects.

In Figma, vector objects such as lines, shapes and text can be created and edited with extreme ease. These objects can be given different colors, gradients, or patterns.

The software created by Dylan Field and Evan Wallace in 2012 also has a built-in library of vector icons that can be used in projects. It is worth remembering that Figma is available for the main operating systems, such as MacOS, Windows and Linux.


THE BASICS: HOW TO USE FIGMA

We know that designing can be a very time-consuming task, but with Figma the process can be faster and more efficient.

Figma is known for its vector-based design tools that allow for easy collaboration between team members. As a result, it is an ideal platform for anyone working with web or app design, iconography, and illustrations. The software also has a built-in library of reusable components, which makes starting new projects quick and easy.


DESIGNING WITH FIGMA: TIPS AND TRICKS

Designing with Figma is a great way to create high-quality designs quickly and easily. Here are some tips and tricks to help you get the most out of Figma.

1) When executing a new design, start by choosing a template that best suits your needs. This will save you time in the long run and help ensure your designs are consistent.

2) Use layers to organize your design elements. This will make it easier to edit and change things later.

3) Don't be afraid to experiment! Figma is a great tool to try out new ideas and see what works best for your project.

4) Take advantage of Figma's powerful collaboration features when working on team projects. That way everyone can stay on the same page and ensure changes are made smoothly.


COLLABORATING WITH OTHERS ON FIGMA

As a designer, it's important to be able to work well with others. That's why Figma is a great tool for collaboration. With Figma, you can easily share your designs with others and get real-time feedback. Also, there is no need to worry about file compatibility issues as Figma is available on all major platforms.

Here are some tips for collaborating with others on Figma.

1) Make sure everyone has a user account. To edit a design in Figma, you will need to have a user account. So, before you start working on a project with someone else, make sure they have signed up for an account.

2) Create a shared folder. Once you have a user account, you can create a shared folder for your project. This will allow both to access the same files and make changes in real time.


FIGMA VS OTHER DESIGN TOOLS

There are many design tools available in the market today. And Figma is one of them. Figma is a vector graphics editor and prototyping tool. It is web-based and has both free and paid plans. Figma is like other design tools such as Adobe XD, Sketch and Inkscape. So what sets Figma apart from the rest?

Figma has several features that make it unique. One of its features is the possibility of real-time collaboration. This means that multiple people can work on the same design at the same time. Another feature is ease of use. Figma is designed to be user-friendly and easy to learn.


FIGMA BENEFITS

Figma is an editor that has a huge range of positive points that can certainly attract your attention. Undoubtedly, one of them is that Figma uses a browser-based interface, which makes it very easy to use and learn.

In addition, Figma is also great for collaboration as multiple users can work on the same file at the same time. It also has an extensive library of plugins that can be used to extend its functionality.

Overall, Figma is a powerful and easy-to-use design tool perfect for individual designers and teams working on projects together.


WHAT ABOUT THE NEGATIVE POINTS?

As not everything is rosy, Figma has some downsides that keep it from being the best design tool for everyone. Therefore, the best thing we can do is inform you about the main ones.

One potential downside is that it's a web-based program, so it requires an internet connection to use. This means that if you are working on a project offline, you will not be able to access Figma.

Also, Figma's file sizes can be quite large, which can slow down your computer and make it difficult to work with complex projects.


CONCLUSION

As a designer, there are many reasons why you should learn Figma. Figma is a powerful design tool that lets you create complex designs with ease. Figma also has a huge community of designers who are always willing to help and support each other.

Figma is also constantly improving and adding new features, making it an essential tool for any designer. If you're not already using Figma, now is the time to start learning!


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CSS

CSS

(6 minutes of reading time)


CSS, Cascade Style Sheet, is not a programming language but a style sheet composed of layers and used to define the presentation (style) in web pages that adopt markup languages in their development, such as XML, HTML and XHTML.

CSS defines how the elements contained in the code of a web page will be displayed and its biggest advantage is to separate the format and content of a document.

Want to know more about it, come read our article today!


WHAT IS CSS?

CSS is a way of styling code created by languages such as HTML, XML, or XHTML. In a very simple way, CSS works as a personalization layer to the content that the user can see.

Languages such as HTML, XML and XHTML were designed to be functional and, as they are markup, with the evolution of the internet they needed to be improved. So, CSS was created since HTML was not able to understand all the needs that a programmer had to create formatting standards on pages. CSS came as a solution to improve the aesthetics of websites.

Through it, it is possible to separate content formats, as well as define how they will be displayed on each page.


WHY WAS CSS CREATED?

As we use the internet more and more every day, an evolution of programming resources was necessary since the internet pages were adopting more styles and variations to make them more attractive to users. In this way, simple markup languages such as HTML, which were intended to present content, also needed to be improved.

Initially, the solution was to create tags and style attributes for HTML, so it started to perform both the function of structuring the content and presenting it to the end user. However, developers started to have problems with this, as there was no way to define a standard for all headers or content on various pages. That is, changes would have to be done manually.

Thus, out of this difficulty, CSS was born. Initially it was developed to enable the separation of a document's content and format (in the formatting language used) from its presentation, including elements such as colors, font formats and layout. This separation provided greater flexibility and control in specifying how features will be displayed, allowing for shared formatting, and reducing repetition in the structural content of a page.

In this way, markup languages began to once again exercise their function of marking and structuring the content of a page, while CSS is responsible for applying styles and appearance.

And how does CSS do it? By creating an external file that contains all the rules applied and, with this, it is possible to make style changes on all pages of a site quickly and easily.

CSS also allows the same markup on a page to be presented in different styles depending on the rendering methods, such as on a screen, print, via voice, based on tactile devices, etc. Most cascading menus, header, and footer styles on web pages, for example, are currently developed in CSS.


HOW DOES CSS WORK?

With CSS you can make quick layout changes, such as setting colors and fonts. This not only provides ease of customization, but also helps to decrease content repetition in the code structure. After all, if this type of configuration can be done in the style sheet, it wouldn't need to be repeated several times in the language itself.

Now that you've understood how it came about and how it works, it's time to understand what CSS is for. Below, we list some points that make it essential in programming.

- Creation of animations - they provide a more attractive user experience, compared to static pages, and deserve more attention in the execution of structures;

- Creation of visual effects - overlays, like Parallax, create different layouts, with images that have depth, and become more pleasant for the experience;

- Dynamic sites - another possibility created by CSS, allowing the creation of responsive pages, transitions, custom accounts and texts or boxes that change color according to navigation;

- Landings pages - pages for capturing leads or visitor data that have prominent graphic components and data filling forms. CSS is responsible for this.


ADVANTAGES OF CSS

Here is a list of the advantages of using CSS:

- Possibility of controlling the layout of several documents from a single CSS file;

 - Application of different layouts according to the device used, enabling responsive layout;

- Possibility to keep the formatting in different browsers;

- Application of more sophisticated development techniques;

- Lower internet consumption and better performance due to the reuse of the same formatting code on several pages;

- Simple and agile changes in the visual section of the page, without affecting the content of the file;

- Cleaner and more organized codes, thanks to fewer attributes and properties;

- Multifunctional style sheets.


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Communication Skills for an UX Designer

Communication Skills for an UX Designer

(6 minutes of reading time)


COMMUNICATION SKILLS FOR AN UX DESIGNER

It is essential to understand what the top communication tips for an UX designer are. But do you know why? UX design aims to ensure that all aspects of the user experience are well communicated. With this adequate communication, those professionals can clearly understand what their users want and need, knowing how to understand each project and listening to feedback to further improve their services.

In this sense, communication is important because it helps them to better understand their users and stakeholders, as well as providing them with the right services. If designers don't communicate well with their clients, they won't be able to provide the quality of services they expect and, as a result, will lose credibility.

The importance of communication skills in UX design has increased over time due to the increasing use of digital artefacts on websites, apps, and software development. This has also led to an increase in the UX designers' assignments, as they are responsible for maintaining key points of contact with customers and ensuring that everyone is satisfied with the final product.

In this new content, we will explain more about the main communication tips for UX designers and what are the guidelines to improve your communication skills. Check out our full content below!


COMMUNICATION TIPS FOR UX DESIGNERS

It is unquestionable that communication skills are essential for all professionals in the workforce. However, there are some sectors of activity that need to dedicate even more to the development of these skills, such as the UX Designers.

Before we even start enumerating and separating some of the main tips into topics, we can already place greater emphasis on a specific tip: don't make assumptions about what your stakeholders know and don't know and about certain topics that you may be asked during interviews or presentations. Never go to a meeting without having done some research in advance so that you can answer questions properly and at their “understanding level”. In many cases, those stakeholders end up being a kind of manager or product manager and need answers to every question.

Below, see a little more about our main recommendations for you, who work as a UX designer, to further develop your communication skills and create greater credibility in your area of expertise.


1) UX DESIGNERS DON’T DO MIRACLES

Although UX designers spend a lot of time analyzing data, which helps them to present a deep understanding of the issue at hand and to come up with recommendations that the team can implement immediately, the fact is that, alone, they do not work miracles.

Just like any other professional, a UX designer also has its limitations in terms of creation and possibilities for projections. In these cases, it is recommended that you have a brainstorm meeting to try to better understand the project and, thus, ideas may come up.

The interesting thing about all this is to note that there are very complex cases and, therefore, demanding a lot from those professionals can burn out them. It is essential to try to identify where the difficulty lies in the project, as it often may not be in the work performed by the UX designer.


2) EMPATHY AND POWER TO CONVEY IDEAS

Empathy is an important skill for UX designers because they need to know how to connect with their audience on an emotional level.

This task can be difficult as everyone processes information differently, but one way to make sure you're not missing anything is to observe your thoughts as you work on a project and then reflect on them.

The ability to work with data can also influence how we convey ideas. It is important, therefore, that UX designers or copywriters are more attentive and understand how to convey them.


3) BE PROACTIVE

Some UX designers aren't proactive enough during meetings, which can cause things to go wrong with the project.

This causes them to become unmotivated and ultimately leave the company. They must actively participate in meetings to raise ideas, understand customer feedback, and be aware of all user characteristics.

This will ensure assertiveness in the work provided and, consequently, will bring credibility to the professional. So, the way UX designers should act during meetings is:

a) Providing relevant feedback
b) Accepting feedback from others
c) Provide constructive criticism to improve your design approach


4) LISTEN TO FEEDBACK TO FIND THE BEST SOLUTIONS

When you're in the process of executing a UX design project, the first thing you should do is listening to your target audience's feedback. You shouldn't just follow your intuition or what you think is best.

The UX designers must be able to adapt their work according to the feedback they receive from the target audience. If they feel they have a lot of complaints about specific features, they can take the time and redesign that feature to make it better.

This attitude helped to create a series of novelties that became trends in the website development industry. As examples, we can mention the creation of game models for the colorblind people or the development of plug-ins for reading texts on certain pages for people with visual impairments. These are great success stories related to good UX work.


5) A GOOD DESIGNER MUST LISTEN MORE THAN TALK

A bad UX design often means a frustrating user experience that people might not be interested in. Good UX projects are those that make people feel good and make using the product more accessible for them.

Good UX designers understand their users better and often engage with them to get feedback on their work. Bad UX designers are too focused on what they want and don't realize how their decisions will affect others.

Therefore, good UX design is often described as intuitive or user-friendly, which most often translates to a good user experience.


UX DESIGNER

The demand for UX Designers is growing very fast these days. To give you an idea, a survey conducted by NN/g (Nielsen Norman Group) pointed out that, between 1983 and 2017, the UX profession grew from 1,000 for around 1 million professionals worldwide. The survey also indicated a forecast of around 100 million people entering this profession by 2050.

We must remember that the UX Design area is on the rise and the UX Designer profession is being well coveted. This is due not only to the good salary it offers, but for several other reasons ranging from flexibility to satisfaction for impacting the lives of many people through design projects. So, improve your communication skills to be more and more successful in your career!


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Designer and Developer working in harmony

Designer and Developer working in harmony

(7 minutes of reading time)

SEPARATED IN MATERNITY, ATTACHED BY PIXELS

You can still hear that for some people there are obstacles and taboos in the relationship between designers and developers. Many believe that projects that have the two of them working together are more likely to lead to conflicts and frustrations. Either because one does not understand the work and effort of the other or because those professionals are often distributed in different areas of the company. However, it is increasingly clear that rapport between these experts is a crucial factor in the success of a product. 

The first step to start integrating designer and developer is to change the point of view and understand that, to have a successful product, effective collaboration and open communication between them is necessary, after all, that both of them have the same objectives. 

Before they work together on a project, it is important to ensure that the teams involved in both areas know and better understand each other's work. 

Successful teams usually work within a culture of integration, promoting constant collaboration between the professionals involved in the projects. A united work team will find it easier to walk in line with goals and deliverables, developing projects with greater agility, clarity, and efficiency. 

The idea of this text is not to point out any problems or blame developers or designers for every difficulty; this article is about keeping these different worlds lined up so that everyone is happy, calm, healthy and mostly productive. Helping to implement a collaborative culture between teams and achieve better results in the development of their projects.


JOINING FORCES

There is no good or bad side, possibly, there are different points of view. And it doesn't make sense to blame either party when, in the end, you have a bad product and/or exhausted colleagues. They always blame each other - the designer didn't tell, the developer didn't ask, or vice versa. 

To avoid all this stress, you can start with a simple conversation to understand how each person's work. It's a good idea to sit them side by side and make them talk about each other's work. If they are working remotely, schedule weekly meetings so each one can explain his/her work to the other.

At first, this movement may seems strange but, as time goes by, it becomes clear that the more we understand each other's work, the lower the barriers between roles thus, contributing to the construction of a more empathic and collaborative environment for all parties.

Another approach is to involve developers in the creation process and decision making. When designers and devs work together, the chances of establishing a communication channel are higher, helping them to exchange ideas and solutions. In addition, to making everyone more informed and engaged, the process brings new insights into the product, generating more ideas on how flows and elements could work better.

The designer is often not aware of the technical limitations that creation brings to development. For the developer, it is not clear in his mind how the designed functionality or behavior should work. The idea is have the designer to create a prototype already thinking about how the developer will receive it, without proposing incoherent and outlandish ideas.

Sharing knowledge and experiences is more than valid if we are looking for empathy and collaboration in the workplace. Common goals increase everyone's understanding of the product's function and use, decreasing the chances of creating impossible-to-develop creations or unnecessary technical complications. 

Well, but first, there are some critical points that we need to look at and then optimize the integration between designers and developers. Finally, to satisfactorily unite the skills of these two groups, it is necessary to overcome some challenges.


GET TO KNOW EACH OTHER’S WORK BETTER

Nowadays, there is little knowledge of the other's work, which contributes a lot for the company to have difficulty in achieving the best results. People often think: “designers draw screens and developers type code”. But the truth is that it is necessary to understand that it goes far beyond that, and the greater the level of knowledge about the tasks of each specialist within this product development process, the better the project result. 


UNDERSTAND THE BUSINESS PURPOSE OF THE PRODUCT

It is essential not to have differences in understanding the purpose of the product you are working on, what business problem it will solve and who will be its user. This alignment between developers and designers regarding the understanding of the product's rules is essential, then it will be possible to combine the skills of both professionals with greater efficiency. 


STANDARDIZE WORK

When there is no well-defined work pattern that benefits the project in the first place, it is possible to lose productivity and face a multitude of obstacles such as excessive meetings, rework, and unnecessary emails. With a good management, developers and designers will be able to execute their demands in a more agile, precise, organized way and without wasting time.


COMMUNICATION

The best way to align designer and devs is with the good old-fashioned conversation. It's important that they get closer as they do their jobs. There will always be something that can be at focus for a better understanding of its characteristics. Furthermore, even being in different areas, the exchange of experiences will always be important for the organization's growth. All this interaction work will result in creative solutions during project development. 

At first, this close communication can be a little uncomfortable however, over time, it becomes a valuable culture for maintaining a more empathic and collaborative team.


CO-CREATION

Often the designer does not deeply know the technical limitations that his/her creation brings to the developer or, the developer, does not understand very well how elements designed by the designer should work. Working collaboratively and communicating ideas clearly and constantly, this problem could end. 

With the approach of communication between developers and designers during work, the company will be able to benefit from the exchange of ideas between teams. Thus, the trend is that new solutions will appear more frequently, in addition to make room for greater engagement by everyone.

In the business sphere, sharing knowledge and experiences is very valid and important for both the company and professionals. During the development of a new project, among so many tasks, the alignment between such important experts as the designer and the developer will be essential so that the product is delivered on time and with all the expected functionalities.


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References:
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