Dual Track

Dual Track

(6 minutes of reading)


Dual Track is an innovative way of managing projects, which combines traditional project management strategies with agile methodology. It allows teams to work on multiple tasks simultaneously, while also providing structure and focus. This helps increase velocity and keep the entire team accountable for how a project is progressing.

Dual Track provides flexibility and scalability while keeping control over projects. It uses two tracks - one focused on big-picture planning and the other dedicated to tracking day-to-day progress. This allows teams to work more efficiently as they can easily switch between these two tracks depending on their needs at any given time.

Overall, Dual Track provides organizations with a powerful tool to manage their projects and ensure everyone is working together to effectively achieve goals.


DUAL TRACK BENEFITS

Do you want to improve the efficiency of your business and gain insights into the customer journey? If your answer is a big "YES!", the Dual Track can be an excellent choice. This popular strategy combines agile and waterfall methods to get the best possible results. It's an effective way to maximize resources while minimizing risk.

Dual Track has become increasingly popular in recent years due to its ability to balance short-term goals with long-term goals. By having two teams working in parallel, one team can focus on developing quick solutions for immediate needs, while the other team focuses on creating more scalable solutions for future needs.

This allows for maximum flexibility and agility, and encourages collaboration across teams. Additionally, this approach helps foster innovation by taking teams out of their comfort zone and challenging them to find creative solutions.


WHAT ARE THE MAIN CHALLENGES OF DUAL TRACK?

As previously stated, Dual Track allows teams to explore different options and make decisions faster, while also reducing risk and simplifying delivery. However, dual track can be difficult to implement correctly as it requires significant coordination between team members. In this article, we will discuss the main challenges associated with using dual track project management.

One of the biggest challenges is ensuring that all team members understand the expectations of each line of work and how they should interact with each other. It is important that everyone involved in the project has a clear understanding of their roles and responsibilities so that they can collaborate effectively on project tasks.

In addition, teams need to be very attentive to communication protocols so that there are no misunderstandings or unnecessary delays in delivering results.


IMPLEMENTING DUAL TRACK

Implementing a dual track system can lead to more successful projects by allowing for faster communication between teams and better coordination between departments.

To successfully implement dual track systems, organizations must start by setting clear goals and expectations for each team involved in the project. For example, when developing a new product or service, it's important to determine who will be responsible for what tasks and how they will work together to achieve their shared goals.

Additionally, companies must ensure that all team members are properly trained to maximize their effectiveness within the system.


SUCCESSFUL DUAL TRACK PROCESS EXAMPLES

The Dual Track process is an innovative approach to project management and innovation that has been successful in many companies. By utilizing two parallel tracks, organizations can jointly explore incremental and disruptive innovations.

This allows them to develop products and services faster while keeping costs low. Examples of successful dual processes include Amazon 's two pizza rule, Airbnb hackathons and Spotify Agile teams.

Amazon 's two pizza rule states that any team meeting should consist of no more than the number of people who could be fed two pizzas - a limit to the size of groups used for brainstorming and idea development.

Airbnb took this concept further by hosting hackathons to quickly build prototypes; they encouraged experimentation during long planning sessions, allowing employees to work on projects outside of their normal roles.


CONCLUSION: THE BENEFITS OVERCOME THE CHALLENGES

The Dual Track system is gaining traction as an effective way to stay on top of both short-term goals and long-term goals. With the dual path, organizations can reap the benefits of achieving their goals while focusing on innovation and development. In conclusion, the benefits of implementing a Dual Track system outweighed its challenges.

One benefit is that it allows for more flexibility when planning projects or goals. Both paths offer organizations the opportunity to change quickly in response to changing conditions, without sacrificing progress against their long-term goals.

Additionally, by having two separate tracks to measure progress, organizations can identify areas where they need additional resources or guidance before they become major issues down the road.


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Main Skills

What will be the most demanded skills for the future?

(8 minutes of reading)


With the ever-changing job market, having a good understanding of what will be in high demand in the future can give you an edge over the competition. From digital literacy to robotics-related skills, there are several key skills that are expected to be highly sought after in the coming years.

Digital literacy is one of those skills that will become even more important as technology continues its rapid advance. Having a good command of computer programming languages and communication tools such as email and collaboration software will be essential for many jobs going forward.

Furthermore, being able to analyze data and create meaningful visualizations with powerful analysis tools will also come in handy when applying for future positions. Robotics is another skill that could become increasingly valuable in the near future.


ARTIFICIAL INTELLIGENCE

In today's ever-evolving world, artificial intelligence (AI) is fast becoming the skill of the future. AI is no longer just a buzzword in tech circles; is becoming an integral part of virtually every industry and market. Companies are increasingly relying on it to automate processes, improve the customer experience and develop innovative products faster than ever before. As such, having the right AI skills can give you a competitive edge in your career or business.

From machine learning to natural language processing (NLP), there are many types of AI skills that are essential for professionals who want to stay at the forefront of their field. Machine learning can be used to identify patterns in large datasets that might otherwise remain hidden. NLP allows machines to understand human language and be able to communicate with humans more effectively.


AUGMENTED REALITY

Augmented reality (AR) is one of the advancements professionals need to be aware of. This innovative technology can be used for training, product design, maintenance and much more. By enhancing our ability to visualize a 3D environment through virtual objects and data, AR has become an invaluable resource for businesses around the world.

Professionals who can understand and utilize AR technology will have a significant advantage over their peers in the future. Training with augmented reality applications can help employees stay informed about industry trends and best practices without leaving the office or home.

Additionally, understanding how AR works can provide opportunities for innovative solutions in product development or customer service interactions, as well as increasing safety measures during maintenance procedures.


SPECIALIZATION IN CYBERSECURITY

Specializing in cybersecurity can open a wide range of career opportunities and make job seekers more competitive in the marketplace. With that in mind, it's essential to understand which specialist skills are most desirable and likely to remain relevant for years to come.

Experts agree that ethical hacking knowledge, malware analysis, incident response, and risk management are important skills for future cybersecurity specialists.

Ethical hacking involves finding vulnerabilities in computer systems before malicious actors do, so they can be addressed quickly and efficiently.

Malware analysis is another useful skill as it allows cyber specialists to identify potential malicious software threats before they cause serious damage.


DATA ANALYSIS AND VISUALIZATION

Data analysis and visualization is an essential part of the modern workplace. As businesses become increasingly reliant on technology, it's important to stay ahead by developing these skills.

Data analysis and visualization enables professionals in all industries to analyze data sets quickly and efficiently, creating better decision-making processes. With these tools, companies can gain valuable insights into their operations and customer base to optimize performance.

Data analysis and visualization is also becoming increasingly important in areas such as healthcare, engineering, finance, marketing and more. By understanding how data works, professionals can develop predictive models that help them anticipate future trends or make better decisions about resource allocation.

Furthermore, with views including tables or charts, users can get a better sense of their data sets in a more comprehensive way than traditional methods would allow.


AUTOMATION AND ROBOTICS

Automation and robotics can provide a wide range of benefits, from increased efficiency and accuracy to increased safety. By understanding the skills associated with this rapidly evolving field, individuals can develop an edge in their chosen profession or career.

For those looking to stay ahead of the curve, there are a few key skills that should be at the forefront of any application or resume: programming experience, mechanical design knowledge, artificial intelligence (AI) experience, and data analysis skills.

Knowledge of robotics hardware is also important for the development of autonomous robots or robotic systems. Additionally, familiarity with software development tools such as CAD/CAM systems can help professionals create more efficient automated products and processes.


CONCLUSION

Investing in your skills has never been more important. With the world of work changing rapidly, it's essential to be future-proof and have the right skills to stay competitive.

From technology to communication and problem solving, there are many skills that will continue to be valued over time. Understanding which ones are most important and investing in them can set you up for a successful career.

To stay ahead, consider investing in technical skills like coding or data analysis, soft skills like emotional intelligence or communication, creative skills like design or writing, and strategic thinking.

Having these foundational skills will make it easier for you to adapt as industries evolve and new opportunities arise. By equipping yourself with these valuable resources now, you'll be better positioned no matter what lies ahead.


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Business Agility

What is Business Agility?

(6 minutes of reading)


Business agility is the ability of a company to quickly adapt to market changes. It is a measure that shows how quickly and effectively a company can respond to new opportunities or threats.

Business agility has become increasingly important in recent years as the pace of change has accelerated. The traditional business model of developing strategic plans and then executing them over years is no longer viable in many industries. Companies must now be able to quickly adapt their plans as market conditions change.

There are a few factors that contribute to business agility, including organizational structure, culture, processes and technology. Organizations that are agile can quickly adapt their plans and operations in response to changes in the marketplace. They have structures and cultures that encourage innovation and creativity, and they have processes and technologies that allow them to move quickly.


BUSINESS AGILITY: HOW DID THIS CONCEPT ARISE AND WHAT ARE ITS FUNDAMENTAL PILLARS?

The term "business agility" has been around for several decades but, has only recently gained traction as a business concept. Business agility is the ability of an organization to respond quickly to changes in the marketplace. This can be done through a variety of means, including flexible staffing, just-in-time production, and agile marketing.

The fundamental pillars of business agility are: speed, flexibility and adaptability.

SPEED: is the ability to quickly execute opportunities and ideas.

FLEXIBILITY: is the ability to turn and change course when necessary.

ADAPTABILITY: is the ability to anticipate and respond to market changes.

Business agility is essential in today's fast-paced and ever-changing business environment. Organizations that can adapt quickly to market changes will be able to compete better and succeed in the long term.


THE THREE PILLARS OF BUSINESS AGILITY

The three pillars of business agility are people, processes, and technology. To be agile, a company must be able to adapt quickly to changes. That means having the right people in the right place with the right skills and knowledge. Processes must be flexible and allow for rapid changes. And the technology must be able to support the other two pillars.

People are the most important pillar of business agility. Without the right people, a business won't be able to adapt quickly enough. The right people need to have the right skills and knowledge. They also need to be able to work together as a team.

Processes need to be flexible to allow for rapid changes. This means having processes that can be easily changed without interrupting everything else. Technology needs to support this, being able to implement changes quickly.


WHY IS BUSINESS AGILITY SO IMPORTANT?

In a rapidly changing business environment, agility is essential for success. But what is business agility? And what are the main pillars that support it?

Business agility is the ability of an organization to quickly adapt to changes. This could be changes in market conditions, technology, or customer demand. To be agile, organizations need to be able to respond quickly and efficiently to these changes.

There are two fundamental characteristics of business agility:

1) Lean and Agile Practices: These practices help organizations reduce waste and increase efficiency. They include techniques like continuous delivery, Scrum, and Kanban.

2) Organizational Culture: An agile organizational culture encourages openness, collaboration, and innovation. Values customer feedback and continuous improvement.


HOW TO ACHIEVE AGILITY IN BUSINESS

There is no single recipe for success when it comes to achieving business agility. However, there are some key concepts and pillars that can help guide organizations towards a more agile way of doing business.

One of the key concepts behind business agility is the idea of constant change and adaptation. In today's ever-changing business landscape, organizations need to be able to quickly adapt to new opportunities and challenges. This requires some flexibility and openness to change at all levels of the organization.

Another key pillar of business agility is customer focus. To be agile, companies need to have a deep understanding of their customers' needs and wants. They need to be able to respond quickly to changes in customer demand to remain relevant and competitive.

Finally, effective communication is essential for any organization seeking to achieve business agility.


CONCLUSION

In conclusion, business agility is the ability to quickly adapt to market changes. To be agile, companies need to have a clear understanding of their customers' needs and be able to quickly adapt their products and services to meet those needs. In addition, companies need to have a culture that supports and encourages innovation and creativity. Finally, companies need to have the right tools and technologies to enable them to be agile.


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Creativity and Innovation

Creativity and Innovation

(8 minutes of reading)


Creativity and innovation can help you stay ahead of the competition, be more productive and lead your business to success.

Companies that manage to embrace these concepts can develop new ideas and products that can revolutionize their industry. By encouraging creativity and innovation in the workplace, you can provide an environment where employees feel inspired by their work, leading to higher levels of productivity and motivation.

Furthermore, by embracing creativity and innovation, companies will have access to a variety of different perspectives that allow them to make better decisions based on a variety of opinions.

So, it becomes clear why creative thinking should be embraced as it allows companies to stay ahead in terms of product development, decision-making processes, collaboration with other companies in the industry, as well as overall employee satisfaction.

Embracing creativity and innovation is essential for any business looking to succeed today!


WHAT IS CREATIVITY & INNOVATION?

Creativity and Innovation are two concepts that have become increasingly important in today's world. Creativity is the process of generating new ideas, while innovation is the implementation of these ideas. It can be used to create something or to improve an existing product, service, or process. Both creativity and innovation are essential for companies to remain competitive in a rapidly changing economy.

An individual's ability to think creatively and come up with innovative solutions can be a significant asset when it comes to solving problems, developing products or services, and finding better ways of doing things.

Embracing creativity and innovation can help you find more efficient solutions, explore new markets, increase productivity, and ultimately grow your business faster than ever. By investing in creative thinking, you can unlock your organization's potential by making effective use of all its resources.


BENEFITS OF CREATIVITY AND INNOVATION

But after all, what are the real benefits of creativity and innovation?

The answer is simple: creativity and innovation are essential for success in any industry. By embracing these two concepts, you can identify new opportunities, create better solutions to problems, and stay one step ahead of the competition. 

Creativity and innovation also give companies a competitive edge as they explore exciting ideas, build customer, and partner relationships, and develop innovative strategies that can help them stand out from their competitors.

Creativity and innovation are also great ways to boost morale in the workplace. Employees who can think outside the box create unique solutions that not only benefit the organization, but also empower the individuals within it. When employees feel inspired by their work environment, they tend to be more productive – which increases both their satisfaction levels and overall company performance.

In addition to providing an edge over competitors and increasing employee productivity, creativity and innovation also promote collaboration within organizations.


DEVELOPING CREATIVE AND INNOVATIVE THINKING

Developing creative and innovative thinking is essential for today's world. The ability to think outside the box, find unique solutions and find new ways of doing something can help us break free of old habits and routines.

Embracing creativity and innovation can also help you stand out in a competitive job market or industry, as employers are often looking for employees with these qualities.

However, developing creative and innovative thinking requires more than just an open mind. It requires careful practice of creative problem-solving strategies, brainstorming techniques, and risk-taking to push boundaries and explore uncharted territory. Research suggests that a combination of both analytical skills combined with creative ones leads to better results when it comes to finding original ideas or solutions. So, developing your ability to think creatively will definitely pay off!


OVERCOME CREATIVE BLOCKS

Creativity is the engine of progress, the source of new ideas and solutions. Innovation is its implementation in practice. Unfortunately, creative blocks can keep us from realizing our true potential. That's why it's so important to understand how to overcome these blocks.

At first glance, it may seem impossible to get rid of creative blocks. Fear and doubt can lead to paralysis in a professional environment where creativity is the key to success. However, with conscious effort and patience, we can find ways to break through these obstacles and unlock our creativity again.

The most important thing when overcoming creative blocks is to remember that there are no wrong answers or wrong solutions; the only limit is your own imagination! For starters, try to focus on one task at a time instead of trying to tackle multiple projects at once.


HOW COMPANIES USE CREATIVITY AND INNOVATION?

For companies of all sizes, the ability to stay competitive and successful in today's fast-paced world requires creativity and innovation. Companies that take this approach can stay ahead and be more attractive to potential customers.

The key to success is understanding how creativity and innovation can help companies achieve their goals. Creative solutions often come from thinking outside the box, while innovative approaches may involve creating new systems or technologies. Companies must use a combination of both strategies to differentiate themselves from their competitors.

By adopting creative and innovative strategies, companies gain an edge over the competition in terms of customer service, product development, marketing campaigns and cost efficiency.

Ultimately, these qualities enable companies to provide better products and services that meet customers' needs while staying ahead of industry trends. It's clear why companies must embrace creativity and innovation if they want to remain competitive in today's marketplace.


CONCLUSION: VALUE OF CREATIVITY AND INNOVATION

The value of creativity and innovation cannot be overstated; they provide an invaluable resource for troubleshooting. Thinking creatively allows us to come up with innovative ideas or products that can revolutionize industries or even change the way we live our lives.

Additionally, embracing creativity and innovation helps us stay competitive in a rapidly changing world, as well as build stronger relationships with the people around us, sparking meaningful conversations and collaborations.

In conclusion, creativity and innovation are valuable assets that should be embraced whenever possible.


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Infrastructure as a Code

Infrastructure as a Code

(6 minutes of reading)


Infrastructure as Code (IaC) is a process for managing and provisioning computer data centers through machine-readable definition files, rather than configuring physical hardware.

IaC is an infrastructure management approach that seeks to treat infrastructure the same way that software developers treat code. Just as developers use source code to manage changes and versions of their software applications, IaC tools allow you to manage changes and versions of your infrastructure in a similar way.

With IaC, you can define your infrastructure using code, which makes it easy to manage, release, and automate your deployments. This approach can help you improve your organization's agility, efficiency, and scalability while reducing costs.


DIFFERENCES BETWEEN DECLARATIVE IaC AND IMPERATIVE IaC

When it comes to Infrastructure as Code (IaC), there are two main approaches: declarative and imperative. Both have their own advantages and disadvantages, so it's important to understand the differences before deciding which one is right for your needs.

With declarative IaC, you simply describe how you want your infrastructure to look, and the tool takes care of creating it for you. This can save you a lot of time, but it can also lead to problems if you're not very specific about your requirements.

Imperative IaC, on the other hand, requires you to write code that tells the tool exactly what steps to take to build your infrastructure. This may take longer at first, but it can also help you avoid problems in the future.


IaC ADVANTAGES

There are many advantages to using infrastructure as code (IaC), including the ability to version control your infrastructure, greater transparency and collaboration, and faster deployment times.

Using IaC also allows you to automate the provisioning and configuration of your infrastructure, which can save you a lot of time and effort. Additionally, IaC can help improve your organization's security posture by providing a more auditable and consistent way to manage your resources.

Other advantages of using the IaC are:

- Cost reduction;

- Increased deployment speed;

- Error reduction;

- Improved infrastructure consistency;

- Elimination of configuration deviations;


DISADVANTAGES OF IaC

There are some disadvantages of Infrastructure as Code (IaC). One is that IaC can be difficult to learn and use. Another disadvantage is that IaC can be time consuming to set up and maintain. Finally, implementing IaC can be expensive, especially if you need to purchase additional software or services.


HOW TO GET STARTED WITH IaC?

If you want to get started with Infrastructure as Code (IaC), there are a few things you should know. IaC is a way to manage and provision infrastructure using code instead of manually configuring resources. This can be used to automate tasks, improve reproducibility, and speed up deployments.

There are a few different ways to get started with IaC. One option is to use a tool like Terraform, which allows you to define your infrastructure using code and deploy it using the Terraform CLI. Another option is to use AWS CloudFormation, which provides templates for creating and deploying AWS resources.

Whichever method you choose, getting started with IaC can help you save time and automate repetitive tasks.


TOOLS

There are a variety of IaC tools available, each with their own advantages and disadvantages.

Terraform is a popular IaC tool that allows users to define infrastructure as code. This can be beneficial as it allows for easy reproducibility and collaboration. However, Terraform can be difficult to learn and use, and large projects can be difficult to manage.

Ansible is another popular IaC tool known for its ease of use. It uses simple configuration files called playbooks to define the infrastructure. Ansible can be used for both small and large projects, making it a versatile tool. However, Ansible is not as widely adopted as some other IaC tools.

Chef is an IaC tool that focuses on automating the process of configuring and maintaining servers.


CONCLUSION

In conclusion, infrastructure as code (IaC) is a powerful way to manage infrastructure. It allows you to provision, manage and monitor your infrastructure using code. This approach can help you save time, money, and avoid mistakes.

There are many benefits to infrastructure as code (IaC). IaC can help you automate your infrastructure, save time and money, and improve your overall workflow. However, IaC has its challenges. In this article, we looked at what IaC is and some of the benefits and challenges associated with it. Overall, IaC is a powerful tool that can greatly improve your workflow if used correctly.


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Authentication: main Types and Methods

Authentication: main Types and Methods

(7 minutes reading)


Authentication is, nowadays, one of the artifices that guarantee most the security of users on the internet, preventing information of great value from falling into wrong hands. With that in mind, get ready to learn a little more about digital authentication, in addition to the main types and methods of application currently used.


WHAT IS AUTHENTICATION?

Although complex at its core, the concept of authentication is not a mystery. Authentication, as the word itself suggests, concerns something authentic, that is, something that shows truthfulness.

On the internet, authentication is a seal that guarantees the exclusivity of something or someone. Imagine that you land on a unique piece of content (like the one you are reading), and you realize that, in many searches you've done, you've never found anything like that. Well, this authentication gives the site, or the content, a kind of reliable "pedigree".

However, there are also certified authentications, which we will cover in detail below.

Basically, digital certificates fulfill the role of protecting users and their valuable information, such as bank details, passwords and access to e-commerce and social networks, among others.

For each user, institution or site, there is a specific style of authentication. But to know what the advantages and disadvantages of each of them are, first, it is necessary to know them in depth.


TYPES OF AUTHENTICATIONS

Although widely known, document authentication has a wide variety of applications, whether for biometrics, passwords and even tokens. Therefore, knowing how to identify them is extremely important so that you can evaluate and identify them immediately.

After all, depending on the level of complexity, you may choose to use more than one type of authentication.

Here are the 5 types of Document authentication you need to know about.


PASSWORDS AND PINS

Considered as the most common authentication options, passwords and PINs are nothing more than the combination of characters, such as letters and numbers, to form a code.

PINs, while very common for smartphone users, are not among the most secure options available. The reason for this is quite simple, all it takes is a small number of attempts for other users to discover your password and gain access to your information.

It is possible to get a sense of these facts when we analyze the number of social networks hacked in the year, or information and media documents leaked by smartphones. Therefore, evaluate very well before registering a “weak” password.


BIOMETRY

Biometric authentication has been gaining a prominent place among the most efficient methods of ensuring user security.

As its name suggests, biometric authentication aims to identify physiological traits of its users, such as:

- Iris and retina scanning;
- User fingerprint reading;
- Hand scanning;
- Face scan;
- Voice identification.


TOKEN

When it comes to authentication and security, it is impossible not to think about tokens.

Token authentication is one of the most secure in the world and the reason for this is quite simple. Tokens generate different types of passwords in a matter of minutes. Confused? So, let's imagine an everyday situation.

Imagine that a person saw the password you entered into your banking app, for example. Within a few minutes, the password that the person has observed very carefully will no longer be valid, having been replaced by a new, completely different password.


TWO-FACTOR AUTHENTICATION

Two-Factor Authentication has an extra layer, providing even more protection for users.

SMS messages, emails and encryption readings from your phone's camera are just some of the main methods of verifying two-factor authentication, which works as follows:

1) In the first process, the user must enter a PIN password on their device (computer, notebook, etc.);

2) When the password is checked, a message will be sent to the user, containing a specific code;

3) Upon receiving it, the user must use it on the new screen that opened;

4) If confirmed, the user will then have full access to the required platform or service;


DIGITAL IDENTITY AUTHENTICATION

Supported by external characteristics, such as location, device and equipment, authentication by digital identity emerges as one of the most efficient methods of guaranteeing total user security.

A clear example of how digital identity authentication works is looking at credit and branch cards, confirmation tokens, among other methods.


MAIN AUTHENTICATION METHODS

In addition to the main types of authentications used today, we also come across some methods that imply its functionality, in question.

So, let's get to know the main authentication methods.


OWNERSHIP BASED AUTHENTICATION

As its name suggests, property-based authentication requires an object or device on the user's part.

A very common example of this type of authentication is traditional credit cards, bank account cards or even tokens, which require a device to be activated. This authentication method is one of the most effective and reliable today, as the method invalidates any type of intrusion by other people.


KNOWLEDGE BASED AUTHENTICATION

Knowledge-based authentication is one of the most inefficient methods of protecting your information.

Generally, the knowledge-focused method uses passwords and PINs, forming a code that only the owner recognizes. However, due to the fragility of this method, the number of scams applied to profiles that use this type of authentication has been growing astonishingly, showing its real deficiency.


AUTHENTICATION BASED ON CHARACTERISTICS

Based exclusively on “what you are”, the authentication by characteristics makes a true analysis in some specific characteristic of the individual.

Although it sounds confusing, the concept is quite simple, just look at your smartphone. It is likely that your device is equipped with some readers specific to this method. Want to see?

Today, most cell phones produced in the world have a biometric reader, which is used to protect the device from people other than the user. In addition to the biometric reader, the latest smartphones also have facial scanning and iris scanner, which further expand the security of the device and the information contained in it.

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Blockchain

Blockchain

(9 minutes reading)


Surely you have heard or read about blockchain in the media. The subject is very popular nowadays and much is said that the blockchain came to revolutionize the world and our way of making transactions.

Despite all the fuss around digital currencies, many people still don't really understand how this universe works.

The concept of Blockchain is associated with a ledger, which records transactions and asset tracking on a network and/or bitcoins. It is shared and immutable, thus facilitating the process of recording these transactions. This creates consensus and trust in direct communication between two parties, that is, without the intermediary of third parties.

Blockchain is constantly growing as new complete blocks are added to it by a new set of records. Blocks are added to the blockchain in a linear and chronological fashion. Each block obtains a copy of the blockchain upon joining the network and any computer that is connected to that network is tasked with validating and forwarding these transactions.

Blockchain is seen as the main technological innovation of bitcoin, as it is the proof of all transactions on the network. Its original design has served as an inspiration for the emergence of new cryptocurrencies.


WHAT IS BLOCKCHAIN?

As stated earlier, blockchain technology is a public ledger that records a virtual currency transaction (the most popular virtual currency is Bitcoin), so that this record is reliable and immutable.

With the blockchain we have the record of information such as the amount in bitcoins (or other cryptocurrency) transacted, who sent it, who received it, when this transaction was made and where in the book it is registered. This shows that transparency is one of the main attributes of blockchain.

Blockchain is a concept, that is, a database architecture. There is no single blockchain, there are several. The best known is the blockchain that supports bitcoin transactions. But there are many others, and you can create a blockchain yourself if you want.

But before we continue talking about blockchain, do you know what bitcoin is?

Bitcoin is an asset that can be tangible or intangible, for example a house, money, cars are tangible assets. Patents, copyrights, and intellectual property, for example, are intangible assets. Satoshi Nakamoto, the pseudonym of the person who created the Bitcoin currency, was also the first person to develop a blockchain database.

Backing to our main topic: Blockchain, which, as already said, is a kind of database, where all the information about the transactions of bitcoins and other virtual currencies are stored and this database is accessible to all users, so we can access this database from the computer and see a negotiation that took place between two people anywhere in the world.

As this is an encrypted transaction, we are not able to know who is involved, but it is known that that transaction took place and that it is recorded on the blockchain.

In short, blockchain is a chain of blocks that are part of a collective system of record. This means that the information is not stored in one place, because instead of being stored on a single computer, all the information on the blockchain is distributed among the various computers connected to it.


HOW DOES BLOCKCHAIN WORK?

Blockchain technology is innovative, and it is thanks to it that Bitcoin gained worldwide fame.

As previously mentioned, blockchain is a chain of blocks where each block is formed by various information about the various transactions and has a unique digital signature, called a hash or proof of work. This signature works as a fingerprint of the block and helps to give more security to the process, since everything is encrypted.

The hash works as a connecting link between blocks, as a block carries its own hash and the hash of the previous block. With this, the chain is formed, which links several blocks of information to each other.

Those responsible for gathering information into blocks and joining one block to another are miners who gather transactions that have not yet been entered into a block and add them to the blockchain with the correct hash.

To be able to do this nowadays, it is necessary to do complex calculations, which are only performed by state-of-the-art computers. Upon accomplishing this, these miners receive a reward in bitcoins validating the information.

Each block has a maximum capacity and is created in a constant rhythm, like a beat of a song or a heart. In the case of bitcoin, new blocks are added to the network approximately every 10 minutes. That is, at that time, several transactions of purchase or sale of bitcoins between users are verified and added to the blockchain. It is only after an entire block has been filled and verified that an amount of the currency can leave the virtual wallet of the user who sold it and pass to the wallet of the person who bought it.

As these blocks are sealed by very complex cryptographic codes, it is practically impossible to tamper with them and tamper with the information contained in them.

Anyone who is logged in to the network can see the encryption for a transaction. However, without being able to see the identity of those involved or change this process.


MAIN ELEMENTS

There are 3 main elements of blockchain. They are:

Ledger technology: This allows all users to be able to access the ledger, where transactions appear. In addition, the ledger eliminates any chance of duplicate records, for example.

Immutable records: once a transaction is recorded in the ledger, it cannot be changed or corrupted.

Smart contracts: is a set of rules that can be stored and thus automatically executed on the blockchain. This is done to make transactions faster.


WHY IS BLOCKCHAIN IMPORTANT?

Blockchain is important because it helps in updating, reliability and especially security of information on that blockchain. Blockchain allows data to be accessed only by authorized people.


HOW IS DATA STORAGE DONE?

It stores the information of a group of transactions in blocks, marking each block with a timestamp. Every 10 minutes, a new block of transactions is formed, which is linked to the previous block.


HOW IS THE NETWORK FORMED?

Blocks are dependent on each other and form a chain of blocks (hence the name blockchain). This makes the technology perfect for recording information that needs to be trusted, such as in the case of a transaction of bitcoin and other cryptocurrencies.

The blockchain network is made up of miners who verify and record transactions on the block. To make this possible, miners lend their computers to the network. For this they receive a reward in cryptocurrencies.


HOW IS THE TRANSACTION VALIDATED?

A miner can only add a transaction to the block if a simple majority of the network agrees that that transaction is legitimate and correct, called the blockchain network consensus.

Two blockchains can be formed at the same time, the deadlock will be resolved when the network needs to choose one of them and in the end, the one with the most work wins.


SECURITY, SECRECY AND PRIVACY OF DATA

Another essential feature of blockchain is data secrecy and privacy, that is, no one can know who the people involved in the transaction are. And this is done through encryption.

Regarding security, each of the transactions carried out has a unique code, that is, a digital signature. This code is verified by the users themselves and the transaction needs to be approved to then be incorporated into the blockchain through a block.

The surveillance and verification of all this information is done by the miners and this verification is an extremely important step to prevent fraud. Another important factor for the security of this process is the hash. Each block has its own hash, that is, a specific cryptographic signature.

To access the information contained in a block, it is necessary to decrypt the hash of the block and the previous block. As everything is connected as a chain, this process would have to be done successively and would have practically no end.

To defraud the blockchain, it would be necessary to change the data recorded on each of the various computers connected to the network. This would require the hacker's computer to have a greater processing power than the total of all computers in existence today.

The security that the blockchain system offers is so relevant that companies and even government institutions are showing interest in using the technology. This is because the idea allows not only to protect data, but also to share it with whoever wants to without relinquish control over that information.


BLOCKCHAIN BEYOND BITCOINS

Today, blockchain is directly linked to bitcoins, now, despite the strong link, it does not mean that blockchains will only be used with this cryptocurrency.

It is believed that this technology could be the key to a new way of storing and accessing information.

If today we consider the internet the most efficient way to share information with people around the world in a matter of seconds, blockchain can offer a new proposal.

In the financial system, we see blockchain changing the landscape, as this technology can help simplify operating systems and maintain a more secure and fraud-free environment.

Not to mention that we don't have to be stuck only with financial transactions. It is believed that this new system can be used to archive and share other things, such as music, art, votes, and documents.

In addition to practicality and security, blockchain offers the advantage of dispensing with intermediaries. With this, it is believed that it will be possible to catalog, track, certify and authenticate information and valuables in a whole new way and without being at the mercy of fees and bureaucracy.


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ESG

Environmental, Social and Governance

(5 minutes of reading time)


ESG is an approach that evaluates the work of a corporation in favor of social and environmental objectives, that is, it evaluates if a company is only concerned with maximizing its profits or if it is also concerned with the pillars to improve society.

As we said earlier, ESG stands for: Environmental, Social and Governance. And here is a brief explanation for each of these themes:

Environmental: are the practices of a company or entity focused on the environment. This theme deals with issues such as: global warming, emission of polluting gases, air and water pollution, deforestation, waste management; energy efficiency, biodiversity etc.

Social: is related to the social responsibility of a company and deals with topics such as: human rights, labor laws, occupational safety, gender diversity, race, ethnicity, creed, customer satisfaction, data, and privacy protection, pay equity, etc.

Governance: here in governance, it means corporations need to have transparent administrative policies. The topics listed here are corporate conduct, anti-corruption practices, existence of reporting channels on cases of discrimination, harassment and corruption, internal and external audits, respect for consumer, supplier and investor rights, data transparency, executive compensation, etc.


Today, ESG is synonymous of socio-environmental responsibility, which is why large companies are so committed to following these pillars.


HOW DID ESG ARISE?

The term ESG was used for the first time in 2004, in a report made by the Global Compact, an arm of the United Nations that, together with the World Bank, are responsible for engaging companies around the world to adopt principles in the areas of human rights, labor, environment, and anti-corruption.

Gradually, the acronym replaced the term “sustainability” and became the way to refer to socially responsible, environmentally sustainable, and properly managed companies.


THE IMPORTANCE OF ESG IN BUSINESS

We can no longer ignore the damage done to the environment. Nor can we ignore social differences and inequality. So ESG companies can, little by little, contribute to making a different world. With responsibility and the right resources, they can take positive climate action, building a more sustainable and resilient future.

Not to mention that companies with good ESG practices are at less risk of facing legal, labor, fraud, and lawsuits for impacts on the environment. In addition, in a recent survey, Bloomberg estimates that the ESG theme should attract US$53 trillion in investment by 2025.


CSR (Corporate Social Responsibility): WHAT IS IT?

CSR or Corporate Social Responsibility is the voluntary commitment of corporations to the development of society and the preservation of the environment.

It is a set of actions that aim to improve the environment and the community around the company, that is, they are actions adopted by companies that bring many benefits to society.

A socially responsible business is quite different from welfarism since the company must be involved in social actions with genuine objectives of helping society and the environment.

The socially responsible company is guided by compliance with current regulations and has an integrated process with all those involved. This company must be concerned with building a better world.


BEECROWD

We at beecrowd are also a socially responsible company. We are concerned with environmental, social, and corporate governance and we work towards social objectives that go beyond the role of a company.

Our purpose goes far beyond financial results. For example, today we make our platform available free of charge to 595 educational institutions in 47 countries. There are more than 184,000 students, many from disadvantaged communities, who use beecrowd to develop themselves in the technology environment and seek new job opportunities.

We are also proud to be committed to partnerships that seek to increase the number of women and minorities in the technology area, such as Grace and Brazilians in Tech (BiT) in Brazil and Niñas PRO in Chile. In this way, we can ensure that more women can train and develop in the software programming area.

We take great pride in having gender and ethnic diversity within our own founding team. We increasingly seek to show that women and minorities must have the same opportunities in the job market, whether in IT or in any other area.

Our Social Responsibility initiatives are aligned with the principles of sustainable development of the UN, the United Nations. Currently, our activities fall within 4 of these principles:

1) Quality education;
2) Decent work and economic growth;
3) Industry, Innovation, and Infrastructure;
4) Reduced inequalities.

We believe that together we can make a better future! And you, beecrowder, are a crucial part of this process!

Read more about our Corporate Social Responsibility initiatives on our website: Social Responsibility


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Digital Accessibility

Digital Accessibility

(7 minutes of reading time)


Have you ever thought about the need for accessibility in digital products? With the world increasingly digital, it is important that brands include solutions so that people with disabilities can have access to digital content.

Just as physical environments like stores, buildings, and streets, for example, need to be accessible, a website also needs to be. That's because, according to The World Bank website, one billion people, about 15% of the world's population, suffer from some type of disability.

But do you know what accessibility is in digital products? That's what we'll talk about in this article. Check it out and learn more about its importance.


WHAT IS DIGITAL ACCESSIBILITY

Digital accessibility has been a hot topic in recent years. It's not just about making websites accessible to people with disabilities, it's also about making websites usable by everyone.

It is the process of ensuring that all people can access digital services and content using assistive technologies, such as screen readers for the visually impaired, for example.

The use of assistive tools eliminates the barriers that make it impossible for everyone to have access to websites and information available on the internet. In other words, it makes a web accessible to everyone!


WHY IS ACCESSIBILITY IN DIGITAL PRODUCTS IMPORTANT?

The answer to that question is simple. Have you ever been in situations where you needed the help of others to perform basic tasks? Relying on other people is boring, right? And that's why accessibility matters!

The booklet Accessibility on the Web, produced by W3C Brazil, defines web accessibility as “the possibility and condition of reach, perception, understanding and interaction for the use, participation and contribution, in equal opportunities, with security and autonomy, on sites and services available on the web, by any individual, regardless of their motor, visual, auditory, intellectual, cultural or social capacity, at any time, in any location and in any physical or computational environment and from any device of access".

In other words, the lack of accessibility generates the loss of autonomy in the execution of essential daily tasks. And anyone who thinks that only PWDs benefit from this inclusion is wrong!

Elderly, functionally illiterate, people with vision problems, as well as people with invisible diseases such as multiple sclerosis, lupus, arthritis, depression, among others that cause physical and mental injuries that imply users who need accessibility, even if temporarily, are included in the list of beneficiaries.


WHY SHOULD I CARE ABOUT BUILDING AN INCLUSIVE EXPERIENCE?

As seen earlier, accessibility is important to ensure that all people have the same opportunities and can participate in society. It also allows people to access digital content, which is a very important aspect of an inclusive experience.

Therefore, investing in digital accessibility is helping to democratize access to the web.

With an accessible website you can, for example, allow a blind person to make a purchase without asking for help. Otherwise, it is preventing millions of potential consumers, professionals, and partners from having access to your content.


HOW TO CREATE ACCESSIBLE WEB CONTENT?

Accessible web content is created to help people with disabilities navigate the web and interact easily. This includes text-based content, audio, video, and interactive software, which can help people use the web seamlessly.

Below, we list some accessible content and design best practices that can be adopted on the web. Check out!


DESCRIPTIVE LANGUAGE

When writing, it's important to use descriptive language that helps your readers understand what you're talking about without having to guess at the meaning. For example, instead of saying "the sky was blue", you could say "the sky was a clear, crisp blue". This allows people with visual impairments or some other disability that prevents them from seeing colors to enjoy their work as well.


USE OF ALTERNATIVE TEXT

Assisted alt text is a style of text designed to help people with disabilities. This helps them to browse the web and interact with it with ease.

The tool helps people who are visually impaired, dyslexic or with other disabilities to use the web. The technology works by replacing images with descriptive words and phrases that depict what is happening in each image.


SUBTITLES IN THE VIDEOS

If you are not used to subtitling your videos, this can create barriers for people who are hard of hearing or deaf. In addition, you lose sight of those who are in the habit of watching videos on social networks with the audio turned off.

Therefore, it is essential to add closed captioning. The feature allows the transcription of the speeches along with the description of important elements in the narrative, from applause, sighs, screams and even silence.


ASSISTIVE TEXTS

The organization and flow of information can be a problem for people with visual impairments. To make information accessible to this audience, prioritize:


BASIC FONTS

Serif, cursive, and fancy fonts may not be a good choice. This is because they are difficult for people with vision problems and situational visual impairment to read.


WRITE ASSISTIVELY

To make a text accessible, it is necessary to think about its semantic structure and its grammatical construction. Long sentences and paragraphs, in addition to the use of passive voice and figures of speech, can make content difficult for many users to understand.


LEFT ALIGNMENT

Left-justified text is a useful writing strategy when you're designing something that will be seen by as many people as possible. It can help make content easier to read, regardless of your computer or screen size.


ALWAYS CHOOSE CONTRAST AND VISIBILITY

The Web Content Accessibility Guidelines (WCAG) recommend that the contrast ratio be at least 4.5:1 for normal text. The choice of colors is important because not everyone can distinguish all colors, as in the case of people who suffer from color blindness.


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Cybersecurity

Cybersecurity

(7 minutes of reading time)


Digital transformation has taken technology to all areas of our lives, today we can't do almost anything without the internet. In this way, computer security, or just cybersecurity, is a topic that is on the rise and developing more and more, especially in the corporate world, since no company wants to suffer the loss of having a cyber-attack.

Cybersecurity is what we're going to talk about in today's article. Come check it out to stay on top of all the advances that are happening in this area.


WHAT IS CYBERSECURITY?

Cybersecurity is the protection of computer systems from theft or damage to hardware, software, or electronic data, as well as the interruption or disruption of the services they provide.

Cybersecurity helps corporations have a more robust and reliable technology infrastructure. With this infrastructure, companies can reduce risk and optimize the workflow of the IT team.

The main objectives of cybersecurity actions are the following:

- Protect the IT infrastructure from possible attacks by external agents;
- Optimizing the IT team's workflow so that it is able to easily identify security breaches and threats;
- Give teams the resources they need to mitigate possible attacks and reduce their losses.

A company that manages to do all these actions decreases the chances of falling victim to cyber-attacks. As a result, the IT infrastructure will be more reliable, which allows the business to bring the technology to more environments.


HOW IMPORTANT IS CYBERSECURITY?

Currently, cybersecurity is essential for the proper functioning of any company. Since it guarantees the proper functioning of the IT infrastructure, without risk to users and the company.

Here are a few more reasons a company should invest in cybersecurity:

- Increased productivity as teams will be able to use the technology in more locations, increasing the level of business automation;

- More scalability because the company will be able to use the technology in a scalable way, helping in the rapid expansion of its operations whenever necessary;

- More mobility as teams that work remotely will be able to use their resources to the fullest, which increases productivity, for example in the home office;

- Fewer interruptions in operations involving IT as attacks will be less frequent, which leads to a scenario where there are fewer interruptions caused by unforeseen events.

In this way, the company will function better and be more efficient.


THE BENEFITS OF CYBERSECURITY

Here are some benefits cybersecurity can bring to your business:

- Business protection against cyber-attacks and data breaches;
- Data and network protection;
- Prevention of access by unauthorized users;
- Improved recovery time after a breach;
- Protection for end users and terminal devices;
- Regulatory compliance;
- Business continuity;
- Greater confidence in the company's reputation and trust for developers, partners, customers, stakeholders, and employees.


KEY CHALLENGES FOR CYBERSECURITY

Hackers challenge the cybersecurity of companies daily. Issues such as data loss, privacy, risk management and changes in cybersecurity strategies are part of the routine of a large company. Unfortunately, the number of cyber-attacks is not expected to decrease, even more so with the increase in entry points for attacks, as with the arrival of the internet of things (IoT), it is necessary to further protect the networks and devices.

One of the biggest problems of cybersecurity is that when new technologies emerge or different ways of using an existing technology, new avenues of attack are developed. And being able to keep cybersecurity up to date on an ongoing basis can be very challenging, especially for smaller organizations without in-house staff or resources.

Another issue is user education, as employees can accidentally bring viruses into the workplace on their computers or mobile devices. Security awareness training helps employees do their part to keep your business safe from cyber threats.

One of the biggest challenges for cybersecurity is the lack of qualified personnel in this area. As we have already said, it is an area that is on the rise and the demand for qualified labor is far beyond expectations.


AUTOMATION IN CYBERSECURITY

With the increase in cyber threats, one solution found by companies was automation and the use of AI to improve cybersecurity in the three areas below:

- Threat Detection - AI can analyze data and recognize threats.
- Threat Response - AI automatically creates and applies security protections.
- Human augmentation - AI helps eliminate alert fatigue by automatically triaging low-risk alarms and automating big data analysis and other repetitive tasks, freeing up humans for more sophisticated tasks.

Other benefits of automation in cybersecurity include attack classification, malware classification, traffic analysis, compliance analysis, and more.


CAREER IN THE AREA OF CYBERSECURITY

With the continuous growth of new threats, such as IoT threats, professionals with cybersecurity knowledge and hardware and software skills are increasingly needed.

The main professionals in the technology area that are sought today to work with Cybersecurity are:

- Chief Security Office (CSO) - is responsible for the physical and cybersecurity of a company.

- Chief Information Security Officer (CISO) - who implements the security program across an organization and oversees the operations of the IT security department.

- Security Engineer - is the one who protects the company's assets against threats with a focus on quality control within the IT infrastructure.

- Security Architect - is responsible for planning, analyzing, designing, testing, maintaining, and supporting a company's critical infrastructure.

- Security Analyst - is the person who plans security measures and controls, protects digital files, and conducts internal and external security audits.

- Penetration tester (Penetration testers) - is the famous ethical hacker, it is he/she who tests the security of systems, network and applications, looking for vulnerabilities that can be exploited by malicious agents.

- Threat hunter (Threat hunters) - is the threat analyst who tries to discover vulnerabilities and attacks and prevent them before they compromise a business.

Other cybersecurity professionals are: security consultants, data protection officer, cloud security architects, security operations manager managers and analysts, security investigators, cryptographers and security administrators.

If you are interested in this area, it is worth studying and specializing, as it is growing a lot and the demand for qualified professionals is very high.


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