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You know that feeling when time goes by too fast, and you don't notice? Twitter fans are sure to experience this feeling in March. That's because the platform completes 16 years old since when it was launched in 2022.

Created in the United States in 2006 by Jack Dorsey, Evan Williams, and Biz Stone, the platform came up with the idea of being a kind of microblog for sharing textual and visual content.

One of Twitter's biggest differences is how it is used and how easy it is to stay on top of the most talked trends in each region. What draws the most attention, right from the start, it is the fact its less dense in terms of content sharing format, with a word limit.

Thus, it is important to note that over the years, Twitter has grown in popularity due to its simplicity, easiness of use, and immediacy.


TWITTER TURNS 16 YEARS OLD IN MARCH 2022

Since its launch, more and more people have come to Twitter with the intention of sharing momentary thoughts and engaging in debates with others by following the hottest topics.

Thus, a user can research which subjects are trending on the platform and, if he/she creates interest, he/she can join debates about the topic on the platform in a transparent and objective way.

Twitter is also the platform that serves as a stage for several controversies involving celebrities, and politicians around the world. It is common for these people to get involved in controversies by sharing something on the platform, such as a controversial opinion, for example.

Today, Twitter is already available in virtually the entire world and with 35 languages available for use on the platform.

In addition, Twitter also stands out in the market as one of the social networks with the highest number of active users in the world, 316 million. It is worth mentioning that around 500 million tweets are posted every day and 23% of the population with Internet access is present and active on Twitter.


TWITTER AS INFORMATION AND MARKETING CREDIBILITY

The platform can also be considered an important source of information, especially for Americans and inventors of the social network. According to a survey by Website Rating, 12% of Americans say they receive news directly through Twitter.

And who said that the social network has credibility only with individuals? The survey mentioned above also found that 54% of all companies in the B2B industry use Twitter as a digital marketing tool.

This is because it is a good option to publish small and new information, which must be released in a short period of time. In addition, the social network is great for companies to demonstrate a position on a much-discussed subject and that is linked to its sector of activity.

Still thinking about digital marketing, Twitter is also great for trending keyword research with its famous Trends tool. With it, companies can see what people are talking about and work with content based on this data.

Even with all the opportunities to generate organic traffic, it is still very common for brands to invest capital on Twitter, as around 165 million ads are displayed on the platform daily.

Because of this, Twitter is now used by brands and individuals around the world as an effective tool for advertising and marketing. There are many reasons for this, but it all boils down to the fact that Twitter offers an unparalleled level of engagement with its users.


THE IMPORTANCE OF TWITTER AS A SOCIAL PLATFORM FOR PEOPLE

Twitter is a social media platform that has become a popular way to share news, opinions and experiences with others interested in what they have to say to the world. It is also an effective marketing tool for businesses as they can advertise their products and services to people interested in their niche.

On top of all that, Twitter has also been used as a tool for activism as well as organizing protests and revolutions around the world. In addition to allowing its users to receive updates from their favorite celebrities, politicians, leaders and even companies. With the use of Twitter, it has become easier for people to connect with others from all over the world.


WHY TWITTER IS A GOOD SOURCE OF INFORMATION

Twitter is a good source of information because it offers a lot of content and it's not difficult to find what you're looking for. So, it's a good place to find interesting news, trends, and articles. It's also possible to get in touch with celebrities or famous people and, if you're lucky, get feedback from the famous.

The fact that it allows users to share and receive short messages called "tweets" or "updates" quickly and objectively makes Twitter an excellent source of information because it provides up-to-date information and news on the go.

Thus, the platform is a great source of information because you can get updates on what is happening in the world at any time. You can also follow your favorite celebrities, sports teams, and TV shows to keep up to date with what they are doing.

Social media is also a good essential marketing tool because it allows marketers to reach their customers on a personal level. Twitter makes it easy for marketers to interact with their customers by sharing news, tips, and promotions.

The list of benefits that Twitter offers is long. It can be used for customer service, lead generation, brand awareness, and more. Some of the benefits of using Twitter as a marketing tool are:

- Reaches a broad audience that is not limited by location.
- It has an interactive nature, which makes it more engaging for users.
- It's cost-effective and quick to deploy.


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